Renown for its cutting edge innovation, effectiveness and use of natural ingredients, Korean skincare, simply termed 'k-beauty', is taking over the beauty world and changing the way we care for our skin.
Since adopting a Korean Skincare routine two years ago, we are enjoying the best skin of our lives and we believe that Korean skincare can work for everyone - no matter your age or gender!
Here are 6 awesome reasons why you need to give Korean Skincare a try!
1. Continuous innovation
Korea's unique and rapid pace for innovation has a term 'pali pali' (meaning quickly, quickly). Korean skincare brands place a huge focus on research and development and leverage the latest cutting edge skincare technology to continuously develop remarkable new products.
2. A philosophy of Prevention
Korean skincare philosophy uphold's that prevention is better than cure. Sounds obvious, but it's different from the Western approach of finding a fix or treatment only once the problem appears.
There are two important skincare priorities in the prevention first philosophy; hydration and SPF!
Koreans believe that well hydrated skin functions better and in the long term is more resilient to environmental stressors that cause ageing. Plus, in the short term your skin appears soft, smooth and plump!
Sun protection is essential. After all, sun damage increases the risk of skin cancers and is the primary cause of all visible signs of ageing (fine lines, wrinkles, hyperpigmentation). Korean cosmetic and skincare brands have put a lot of effort into producing suncreams that are both highly effective and also feel elegant on the skin!
3. Skincare first then makeup
Koreans have a longstanding culture of taking care of their skin. In ancient times (600BC) it was believed that outward beauty reflected the inner self and that true beauty began with healthy skin.
So instead of covering up one's skin in makeup, the Korean focus is on creating a flawless skin canvas. This doesn't come naturally to most of us, and must be worked towards with a consistent and effective skin care routine.
4. Natural, Unique Ingredients
Korean skincare products are known for using gentle formulas of natural and unique ingredients thanks to ancient herbal knowledge that has been passed down over generations. Typical ingredients include ginseng, centella asiatica (cica), green tea, bee venom, snail mucin and various fermented ingredients..
5. Customisable Routine
Ever heard of the 10-steps of Korean skincare? Double cleansing, exfoliator, toner, essence, serum, sheet mask, eye cream, moisturiser, SPF. Sounds pretty overwhelming!
But the good news is that you don't need to use every single step every day, or even at all. Certain steps like face masks can be used as little or often as you feel necessary. It may take some trial and error to find the right combination and number of steps that are ideal for your routine (and sustainable for your wallet!).
The great thing about Korean skincare is that its meant to be flexible. Korean skincare products are typically formulated to help you achieve specific skincare goals. You can change your routine over time depending on your skins specific needs.
Some brands, like Huxley, have reduced the typical 10 steps into less by developing multitasking products (i.e. their Essence).
6. Unbeatable Value
The Korean skincare competition is fierce and thanks to the culture of innovation, the rivalry means that companies are continuously driven to develop new high quality products and formulas at competitive prices.
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